Thursday, April 30, 2009

Publication Design for Nevada Pest Control Association

Just over a year ago we were contacted by the Nevada Pest Control Association about producing a newsletter for them. They showed us examples of what other associations were doing and where they ultimately wanted to go. They weren't sure what they could afford, but knew they would have to sell ads in the publication to pay for it. Some example they showed us were merely copied sheets of paper stapled in the corner. We knew we could do better for them.

We came back with a budget and design proposal to produce a 16-page, full-color, 8.5" x 11" magazine. They were ecstatic with the professional look and all they could get, while staying within their budget. We are now on our second year of production and have sold out the advertising space available in each issue without a lot of effort. The national advertisers recognize the quality and value they are getting by appearing in the Nevada Pest Control Associations quarterly magazine.

The association's board is a pleasure to work with and we couldn't ask for a better client. They are always telling us, "Whatever you guys think. You're the experts." The association plans on expanding the magazine and we continue to work on cost savings methods so they can reach their goals and we can grow together.

What can we design for you?

Wednesday, April 29, 2009

Direct Mail Marketing for Courtesy Mitsubishi

Sometimes nothing beats direct mail marketing for getting your message in the hands of your customers. With the right message and professional looking graphics you can cut through the clutter and drive traffic to your store, website or anywhere else you want.

Here is an example of a direct mail campaign for Courtesy Mitsubishi which we completed recently. The postcard was an additional support medium to the newspaper campaign we were running promoting the great 0% financing offer on any new Mitsubishi cars.

Our client had been using another company for years because they "specialized" in direct mail marketing. However, what that really meant was they provided generic "cookie-cutter" graphics at an exorbitant price, but it was convenient because they handled the mailing list, design and printing. We offered to give it a try and handle the whole project for them. They said yes because they trusted our company and knew we had always given them great looking materials in the past.

Previously, with their budget, they were able to reach about eight to nine thousand residents. Because of the network of great vendors we have put together, we were able to mail out fifteen thousands postcards, nearly double what they had been reaching. This is a great example of why Bob Burch Design is an exceptional choice for your next marketing project. We will stretch your marketing dollars and give you the biggest bang for your buck.

What can we design for you?

Tuesday, April 28, 2009

Advertising Marketing Partners Website

Today it is almost mandatory for a business to have some sort of website. Your website is often the first contact potential customers may have with your company and we all know how important first impressions are. Make sure your first impression is good one with a professional looking website.

This website I'm working on for Advertising Marketing Partners is a great example. It's fun, unique and informative without boring the viewer. It includes a great video demonstration of the product, giving your potential customer enough information to generate interest and that all important sales call.

What can we design for you?

Monday, April 27, 2009

Email Marketing for Courtesy Suzuki

Everyone has heard of it and gotten one in their inbox. What is it? Email marketing. 

Now Bob Burch Design is offering Email Marketing to our clients. Just send me your client list with email addresses and I can prepare custom, personalized emails and send them to your clients. The emails can match your current advertising campaign and drive traffic to your website.

Here is an example of a letter that went out to Suzuki ATV and watersport owners offering them a loyalty discount on their purchase of a Suzuki from Courtesy Suzuki. The email drives interested people to the website for more information. Courtesy Imports knows the importance of getting its name in front of potential customers. They also know that Bob Burch Design was able to do that at a far more reasonable cost than they were getting before.

What can we design for you?

Friday, April 24, 2009

2009 Desert Birkenstock Spring Catalog

I just finished the 2009 Desert Birkenstock Spring Catalog and wanted to share it as my first post on the Bob Burch Design Blog. My goal with the catalog was to convey a fun and youthful, Spring feel. It's sixteen pages and highlights a selection of the great comfort shoes Desert Birkenstock carries. The catalog also talks about the eco-friendly nature of many of the shoes they sell. You can stop by their Las Vegas or Henderson stores or shop online at Mary, the owner, is a great client and a pleasure to work with. She understands the importance of having professional looking products representing her business. 

What can we design for you?