Consistent branding is so important today. This example highlights what we did for one client who came to us about a new venture he was starting. As a past client, Len Butcher knew we could help him by designing the masthead for his new website, Lenny's Las Vegas. Len has been a writer and editor in Las Vegas for years, and he wanted to start posting his popular Lenny's Las Vegas column on his own website.
We decided on a retro-modern look for the website, with just a hint of gambling because Len writes mostly about entertainment. Our first step was the transformation of the famous "Welcome to Las Vegas" sign to the "Welcome to Lenny's Las Vegas" sign. When we finished with that, we told him we could also do some great new business cards to match the website. Len knew the importance of a consistent brand, so he enthusiastically approved the job. Everyone would like to see their name up on a marquee in Vegas, so that is exactly what we did for Len. He was very excited by the final product, the price and the quick turnaround.
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