Tuesday, May 5, 2009

Henness & Haight Newsletter

Keeping your name in front of your clients is very important and a company newsletter is a great way to do that. A newsletter lets your customers know what you're doing, any new products or services you offer, as well as new staff members or changes in your industry. Keep your audience in mind. What would they be interested in hearing about? Next, keep it simple, short and to the point. People are not going to read on and on about something that doesn't interest them.

It's very important to remember your "brand" when designing your newsletter. What overall branding message do you want to convey with your newsletter? Don't do a fun or humorous newsletter if you want your businesses image to be more professional.

Here is a sample of a law firm's newsletter we do for Henness & Haight called Legal Brief. We are getting ready to start our third issue and the client loves it. This newsletter has been very effective for them.

What can we design for you?

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